To avoid gouging, do your homework and carefully inspect the car. Compare the list prices of similar cars. Understand dealers need to make a profit, learn how to negotiate for a used car. Ensure that each car you compare is of the same quality and serviceability, if a dealer is offering a below market price on a used car, ask yourself why? Is there a problem with that car? Did they put any recon cost into it prior to selling it? At Ride Time, we pledge to be competitive on a quality used cars in Winnipeg, MB.